The body of the email is the part where you have the main text, your email copy. You can choose one template and reuse it for multiple occasions, only changing the hero image, the copy, and CTAs. To tell you the truth, you don’t need to redesign each of your emails entirely.
The hero image is an important part of your design efforts because it is the main element you have to change from email to email. It’s well-designed and well-placed – it does not obstruct and follows the flow of the copy and design. RSVLTS place their tagline “Dare Mighty Things” at the bottom of their email. We’ll show you an example of how one company does it the proper way. Some brands use a tagline under their logo, some brands use a tagline at the bottom of their email, and other brands don’t use taglines at all. Both the CTA “order now” and the logo link to the same product page. The logo is in the header by itself, and the CTA attracts more attention in the body of the email. Here is a good example of an email structure. Not to the homepage but to the same page your other CTAs are leading to. People are used to clicking on the logo to be forwarded to a website. Instead, keep your logo alone, and add a link to it. It is simply too much information in the header. It can be simple and very clean, but it has to be present to enhance the branding aspect of your email design.īut even if your logo doesn’t need to be the center of attention, make sure it is not buried in extra information, like in the email below, where Magic Spoon added CTAs around their logo. The logo of your email doesn’t have to attract much attention. Here are 7 essential elements to include in an email design to make sure your email not only looks good but also lands in your customers’ inboxes and drives revenue. It is also about conversions and deliverability.
Designing an email is not just about looks.
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